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Headshot of David Craig

Author.  Producer.  Scholar.

Emmy-nominated David Craig is an expert in Hollywood, Chinese, and social media industries; a television historian; and a pioneer in the field of creator studies at USC Annenberg School for Communication and Journalism.

3d image of Apocalypse Television book cover

Nuclear Fallout. Culture Wars. Political Theater.

A dramatic insider’s account of the making of, backlash against, and political fallout from the highest rated TV movie in history.


Set in the heartland of Lawrence, Kansas, The Day After (1983) depicted the events before, during, and after a Soviet nuclear attack on America’s heartland.  With vivid scenes of a post-apocalyptic hellscape, the film contributed to what historians describe as "Reagan’s Reversal” which led to the end of the Atomic Arms Race.

Apocalypse Television: Official Trailer

Apocalypse Television: Official Trailer

Meet David

David Craig is a Clinical Professor at the University of Southern California in the Annenberg School at the University of Southern California. He is one of the world’s leading scholars of the emerging creator industries, marked by social media entrepreneurs and influencers harnessing global platforms. Craig has been cited in major outlets including the New York Times, Los Angeles Times, USA Today, Hollywood Reporter, Vox, CNN, Bloomberg, and NBC News. Prior to his academic career, he was a multiple Emmy-nominated Hollywood producer and television programming executive involved in over thirty projects, from feature films to television programs, web series and stage productions. His television projects garnered critical acclaim and were nominated for over seventy Emmy, Peabody, and Golden Globe awards.

David Craig headshot
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