David Craig is an Associate Professor at the Annenberg School for Communication and Journalism  at the University of Southern California (USC). 

 

Since 2009, he has taught nearly a dozen graduate courses on media industries, creator cultures, media management, and more.

As a leading scholar in creator and influencer studies, he has spent over a decade exploring the industrial, economic, technological, socio-cultural, and political dimensions of global, Chinese, and peripheral creator cultures.

 

His expertise has been recognized in prominent media outlets, including the New York Times, Los Angeles Times, and CNN.

 

David is also an Emmy-nominated producer and TV executive, responsible for over three dozen projects that garnered 70+ industry award nominations.